Unused Cleaning Business Names
How to Find the Perfect Name for Your Cleaning Business
Finding that perfect and unused cleaning business name is a challenge. You probably know you’ll have to brainstorm, test, revise, do some market research.
- But where do you start?
- Do you have to be a creative genius to get it right?
- And does exciting always mean right for your business or is it more about brand ability and fit?
Let’s take a look as we break down what I’ve learned while helping over 30,000 founders discover the perfect business name ideas.
The Big Four Steps To Finding That Perfect Unused Cleaning Business Name
Plan Things First. Properly.
- What are your company’s goals?
- What’s your permission in the market?
- What makes you unique?
- And where do you want to be in five years?
- Are you mom and pop, for example, technologically advanced?
- Are you all about that personal touch?
It all goes in the plan!
Once your plan is established, it’s time to ideate. This can be a team exercize – write down keywords (really, throw everything at the wall!) and choose those that best fit with the character of your new business.
Build on a Coherent Tone
From your plan and keywords, you can begin to build a brand tone. What feelings are associated with this new business? With this brand? Emotion is key to brand loyalty, so it’s important to nail this!
A few options to get you started:
- Wholesome
- Fun and Playful
- Practical or pragmatic
- Amiable and inviting
This tone will determine your brand’s personality, and crucially it has to fit with both the service you offer and your name. It will shape how users see your company, as well as who your company attracts. So, fun and playful might work for getting a younger crowd – say first-time homeowners who want to take pride in their new place – while practical and pragmatic is likely to appeal to businesses.
Who is your intended audience? Know that, and your tone will come to you!
Brainstorm Your Brand Name
At this point, you should have a ‘feel’ for the business. You’ll also have a list of keywords to work from.
Work with your team to come up with as many names as you can, and narrow things down from there.
Yes, some will be bad! But take the time to think about where they came from and any kernel of quality they contain. You’ll often find that ideas are incomplete rather than bad. And slowly, you’ll get closer and closer to the name your company needs.
Finally, Test and Trademark Your Brand New Name
You should know who your potential customers are at this point. Gather some together (or create an online poll) and test out a few of the potential cleaning business names. You may not get a definitive YES, but you’ll certainly weed out anything problematic.
From there, you’ll have a really narrow list. Try using each name in conversation with the team for a while – use some gut feeling! And once you’ve landed on the one, be sure to trademark it so no other business can use it.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
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